by Sabrina Forbes. Red Cherry Interactive has worked with some of the biggest brands in the industry.
Tag archives: fnb
#AgencyFocus: Speaking to South Africans in a South African way
by Sabrina Forbes. “It’s been a long time coming for South Africans to really start telling their own stories properly,” says Wayne Flemming of BRANDTRUTH//DGTL.
Ad of the Week: FNB’s strong message of independence to SA
by Oresti Patricios. FNB’s latest TV commercial tells the story that the whole of South Africa needs to hear right now.
Africa Dispatches: Being Michael Jordaan [interview]
by Mandy de Waal. These days, the former FNB banker enjoys a quieter life at his venture capital firm, Montegray.
Ad Feature: Advertising a product without the product!
by MarkLives. Two Zeroes, one Hero — FNB, government and adidas — & Retroviral’s Mike Sharman on the new Ford Mustang ad.
Agency Leaders: 2014’s most-admired marketers & brands
by Herman Manson. This year, for the first time, our annual poll of agency leaders also gauges the brand South African agency leaders would most want their agency to work on; the marketer they most admire; the industry body they rate most highly; the pitch consultant they would recommend to a client; and their choice of the most-innovative marketer/advertiser in SA.
FNB moves from MetropolitanRepublic to FoxP2
by Herman Manson. MetropolitanRepublic has lost the FNB account, MarkLives.com has learned, which FNB has moved to FoxP2 Group.
Ad of the Week: The great banking switcheroo
by Oresti Patricios (@orestaki) This week I want to focus on the innovative use of a screen we’re all familiar with — but that has largely been ignored by advertisers. Yup, I’m talking about automatic teller machine (ATM) screens.
#AdoftheYear: South Africa’s 10 Best Ads of 2013 (Part 1)
by Oresti Patricios (@orestaki) It’s been a good year for advertising and brands, and it’s been hard to single out the single ad that I would nominate as “Ad of the Year”. In fact, using the very scientific method of reviewing all my Ads of the Week, I’ve decided on a “Top 10” countdown of the best of the Best Ads of 2013. Here are the first five, with no apologies, and no prizes.
Africa Style: Target markets — what do you see?
by Masingita Mazibuko. Do I experience ads in the same way in which you do, your neighbour does, Brand X’s private clients do? Are we a largely homogenous target market? And if we are, will we remain so for the foreseeable future?