by Carey Finn. Absolut’s latest VP of global marketing knows what it means to be a nurturer.
by Julie Pughe-Parry. According to Prof Rumboll, the only way to overcome the double-edged nature of creativity is to embrace uncertainty.
by Julie Pughe-Parry. Carmen Mohapi doesn’t believe that the rise of craft beer poses much of a threat to the traditional beer brands.
by Julie Pughe-Parry. In Q1 2017, Claire Cobbledick had her leadership skills put to the test, following a disastrous redesign of the Gumtree SA website.
by Herman Manson. The brands agencies most want to work on, which pitch consultant they’d recommend & most-rated industry body & awards show.
by Herman Manson. This year, for the first time, our annual poll of agency leaders also gauges the brand South African agency leaders would most want their agency to work on; the marketer they most admire; the industry body they rate most highly; the pitch consultant they would recommend to a client; and their choice of the most-innovative marketer/advertiser in SA.
Loeries 2009: Apocalypse Now? With Loeries 2009 looming Mandy de Waal speaks to Gareth Leck of Joe Public about how creativity is being sold down the river by marketers obsessed by advertising to sell.