by Julie Pughe-Parry. According to Prof Rumboll, the only way to overcome the double-edged nature of creativity is to embrace uncertainty.
Tag archives: by Julie Pughe-Parry
#Marketers: Carmen Mohapi, marketing director, Heineken SA
by Julie Pughe-Parry. Carmen Mohapi doesn’t believe that the rise of craft beer poses much of a threat to the traditional beer brands.
#Marketers: Gumtree’s Claire Cobbledick on leadership
by Julie Pughe-Parry. In Q1 2017, Claire Cobbledick had her leadership skills put to the test, following a disastrous redesign of the Gumtree SA website.