Zeitgeist of Now: Anti-perfection’s rise
by Jason Stewart. Here are some key lessons that brands may take from the anti-perfection trend.
Zeitgeist of Now: Why we crave & love nostalg...
by Jason Stewart. Our mental and emotional wellbeing, knowingly or not, is under siege. When that happens, we ...
Zeitgeist of Now: Post-modern values
by Jason Stewart. Here are the five key broad lessons for brands to live by, to be relevant to this generation.
Influencers: Internal advocacy
by Jason Stewart (@HaveYouHeard_SA) When it comes to word-of-mouth and advocacy marketing, are we forgetting t...
Influencers: Liquor advertisers running out o...
by Jason Stewart (@HaveYouHeard_SA) A ban on liquor advertising in South Africa (which has, for the past five ...
Influencers: The dilemma of having celebrity ...
by Jason Stewart (@HaveYouHeard_SA) One definition of endorsement is a ‘formal and explicit approval’. Another...
Influencers: Very few people make truly indiv...
by Jason Stewart (@HaveYouHeard_SA) Influencing someone to change behaviour is very hard to do, and failure ra...
Influencers: Brand evangelists and brand chur...
by Jason Stewart (@HaveYouHeard_SA) The same way religion spreads its message, marketers need to spread theirs...