by Craig Hannabus. Oh, Facebook, you’ve gone and done it again. You’re changing your UI and have divided the world into distinct groups.
Tag archives: consumer privacy
#CustomerFirst: Is data really a currency?
by Craig Hannabus. There’s been much talk lately regarding data being a currency. It’s a concept that seems sound but I’d like to challenge it.
Zeitgeist of Now: Privacy in today’s world & what it means for brands
by Jason Stewart. Less than a decade ago, privacy was easy to achieve — not so today.
Fair Exchange: A highly functional trade between brands and consumers
by Erna George. The fair trade between just how much information brands want and how much consumers should provide is as important a consideration for me as any of the other more ‘creative’ or ‘marketing’ issues my previous columns have addressed.