by Craig Hannabus. Oh, Facebook, you’ve gone and done it again. You’re changing your UI and have divided the world into distinct groups.
Tag archives: data
#CustomerFirst: Is data really a currency?
by Craig Hannabus. There’s been much talk lately regarding data being a currency. It’s a concept that seems sound but I’d like to challenge it.
#Transformers: Tech, data & the looming privacy apocalypse [video]
by Charlie Mathews. In this interview, Arthur Goldstuck speaks about how technology is transforming marketing faster than ever before, and the coming privacy showdown.
Unlocking the holy grail — data, transparency & value
by David Alves. What’s happened in the pursuit of the holy grail of data is that costs for manufacturers and suppliers have spiraled.
Q5: Mandi Fine on striking a balance between science & art [interview]
by Carey Finn. The F/NE Group Global CEO speaks to us about the changing shape of marketing and communications — generally and in healthcare, her speciality.
Data enables, rather than defeats, creative freedom
by Matthys Esterhuysen. Many, including myself, believe that the next frontier will not be data-driven creativity but data-informed creativity.
Getting data right & understanding how it should be used
by Craig Hannabus. With the omnipresent nature of data and creative people being who they are, there are some new ideas floating around.
Local agency disrupting global B2B sector
by Herman Manson. Demographica turns 10 years old in November 2016, but it’s only existed as a proper agency for three.
Media Future: Uncapped is the new black
by Arthur Goldstuck. The public will soon learn the real meaning of data demand — and pricing models for data will have to change.
Global brands seek value in staff-on-demand platform M4JAM
by Herman Manson. What value would a brand or marketing find in a staff-on-demand platform, you may ask? M4JAM offers access to thousands of consumers able and willing to provide real-time market research, mystery shopping and even product training.