by Craig Hannabus. Oh, Facebook, you’ve gone and done it again. You’re changing your UI and have divided the world into distinct groups.
by Craig Hannabus. There’s been much talk lately regarding data being a currency. It’s a concept that seems sound but I’d like to challenge it.
by Charlie Mathews. In this interview, Arthur Goldstuck speaks about how technology is transforming marketing faster than ever before, and the coming privacy showdown.
by David Alves. What’s happened in the pursuit of the holy grail of data is that costs for manufacturers and suppliers have spiraled.
by Carey Finn. The F/NE Group Global CEO speaks to us about the changing shape of marketing and communications — generally and in healthcare, her speciality.
by Matthys Esterhuysen. Many, including myself, believe that the next frontier will not be data-driven creativity but data-informed creativity.
by Craig Hannabus. With the omnipresent nature of data and creative people being who they are, there are some new ideas floating around.
by Herman Manson. Demographica turns 10 years old in November 2016, but it’s only existed as a proper agency for three.
by Arthur Goldstuck. The public will soon learn the real meaning of data demand — and pricing models for data will have to change.
by Herman Manson. What value would a brand or marketing find in a staff-on-demand platform, you may ask? M4JAM offers access to thousands of consumers able and willing to provide real-time market research, mystery shopping and even product training.