data-driven advertising • Tags •

Data enables, rather than defeats, creative freedom

hard-drive-disk-hardware-data-hard courtesy of Pixabay

by Matthys Esterhuysen. Many, including myself, believe that the next frontier will not be data-driven creativity but data-informed creativity.

Media Redefined: The creative dept every media agency should open

Graph Key Means Data Analysis or Statistics by Stuart Miles courtesy of FreeDigitalPhotos.net 3

by Martin MacGregor. What is the biggest myth in advertising? That a brilliant idea may come from anywhere.

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