by Prakash Patel. If the customer is the single most-important asset to a company, who in your business knows who they are, their value and who’s looking after them?
by Erna George. Good marketing practice includes strategy development, data sourcing and analysis to understand context and possibilities.
by Martin MacGregor. What is the biggest myth in advertising? That a brilliant idea may come from anywhere.
by Prakash Patel (@prakashpatel_1) Having raised this title question over two years ago, again last year, and now for a third time in 2015, I can confidently commit to an answer. In short, yes, if it’s relevant and, no, if it’s not.
by Prakash Patel (@prakashpatel_1) I would like to conclude the Five Steps to Data-Driven Marketing (DDM) by combining the final two steps, 4 and 5, as one as they are so closely connected — data management and marketing, and closing the loop from ‘cradle to grave’.
by Prakash Patel (@prakashpatel_1) Data, data everywhere — but what does it really mean to us as marketers when often we only see data as numbers? Over the past few months, I’ve discussed the principles behind “Data Driven Marketing (DDM)”, “how to get strategic” and “building the foundation” — it’s now time to talk about data, the fundamental asset and crux of #DDM.
by Prakash Patel (@prakashpatel_1) Over the past few months, I have talked about the principles behind “Data-Driven Marketing”, through to “how to get strategic” as the first step in your approach to becoming a more data-driven organisation — the next step is to talk frankly about building the foundation within your business.
by Prakash Patel (@prakashpatel_1) Your CEO just asked what your data strategy is. Let’s keep calm and follow this simple, internationally followed, Five-Step Process to becoming a data-driven organisation that I’ve used for years and that will impress your boss!
by Prakash Patel (@prakashpatel_1) Let’s use the advancement of technologies, the real-time nature of the web and the tools to harvest relationships with our consumers and target them with relevant messages or experiences. This isn’t NEW. This isn’t 2.0 and this isn’t ground-breaking.