by Prakash Patel. We need to “start marketing to today’s consumers through their eyes as the consumer”.
Tag archives: 3d
#3D: #2AppOrNot2App
by Prakash Patel (@prakashpatel_1) Having raised this title question over two years ago, again last year, and now for a third time in 2015, I can confidently commit to an answer. In short, yes, if it’s relevant and, no, if it’s not.
#3D: This is no #AprilsFool — are you ready for Google’s imminent algorithm update?
by Prakash Patel (@prakashpatel_1) On 21 April 2015, Google will launch its most important update to its mobile algorithm, which will have a significant impact on mobile search results. If you have a mobisite, you need to ensure it is mobile-friendly to rank better in any mobile search.
#3D: WT# is omni-channel marketing?
by Prakash Patel (@prakashpatel_1) So, WT# is omni-channel marketing? Some sort of marketing religion?
#3D: Make data your New Year resolution
by Prakash Patel (@prakashpatel_1) I would like to conclude the Five Steps to Data-Driven Marketing (DDM) by combining the final two steps, 4 and 5, as one as they are so closely connected — data management and marketing, and closing the loop from ‘cradle to grave’.
#3D: I’m not just a number — I am your customer!
by Prakash Patel (@prakashpatel_1) Data, data everywhere — but what does it really mean to us as marketers when often we only see data as numbers? Over the past few months, I’ve discussed the principles behind “Data Driven Marketing (DDM)”, “how to get strategic” and “building the foundation” — it’s now time to talk about data, the fundamental asset and crux of #DDM.
#3D: Perfect marriage between CMOs & CIOs
by Prakash Patel (@prakashpatel_1) Over the past few months, I have talked about the principles behind “Data-Driven Marketing”, through to “how to get strategic” as the first step in your approach to becoming a more data-driven organisation — the next step is to talk frankly about building the foundation within your business.
#3D: Five data-driven marketing steps to impress your boss
by Prakash Patel (@prakashpatel_1) Your CEO just asked what your data strategy is. Let’s keep calm and follow this simple, internationally followed, Five-Step Process to becoming a data-driven organisation that I’ve used for years and that will impress your boss!
#3D: The perfect marketing marriage — data and big ideas
by Prakash Patel (@prakashpatel_1) Let’s use the advancement of technologies, the real-time nature of the web and the tools to harvest relationships with our consumers and target them with relevant messages or experiences. This isn’t NEW. This isn’t 2.0 and this isn’t ground-breaking.
Jock goes to Hollywood
Jock of the Bushveld is leaving for Hollywood, literally, as film director Duncan MacNeillie takes his 3D animated remake of the classic tale to American movie studios in a bid to gain distribution in markets outside South Africa.