Marklives.com

Covering Africa's changing media, marketing and advertising landscape.

Section | Marketing

by Rita Doherty. There’s a lot of buzz in the air about behavioural economics. But what is it exactly, and wha...

by Amanda Murray & Nokuthula Radebe. Africa’s rich diversity dividend and existing informal economic structure...

by Keri-Ann Stanton. Adapt or die.

by Erna George. The shape of marketing is changing or, in some areas, has forever been altered, and it’s no lo...

by Amanda Murray & Nokuthula Radebe. Africa’s cultural comfort with diversity and informal short-term work mea...

by Tumi Rabanye. The new year spells opportunity: a new way to raise the relevance of the agency-client relati...

by Warren Moss. B2B brand marketing teams in South Africa may be broadly categorised in three ways: pre-modern...

by Carey Finn. The co-founders of join.the.dots Academy and Hers&His weigh in on the way we talk about social ...

by Herman Manson. We list the most-read-about account pitches and new business wins on MarkLives during the co...

by Herman Manson. We list the best-read media and marketing stories on MarkLives during 2019.