MarkLives.com

Independent industry news for marketing, advertising & media execs

Section | Marketing

by Johanna McDowell. Advertising and marketing holding company, MDC Partners, is in a time of of deep strategy...

by Charlie Mathews. A pragmatic, centred approach to building a business is transformational.

by Charlie Mathews & Morgan Botha. Transformation takes hard work, and part of that is finding the right role ...

by Veli Ngubane. The Ogilvy PR CT powerhouse unpacks this changing world as we talk about covid-19, transforma...

by Samantha Fuller. Almost overnight, marketers’ audience changed. The news cycle moved to focus almost solely...

by Charlie Mathews. Doing something meaningful about the credit crisis is a national priority, which is why it...

by Carey Finn. The award-winning New Zealand author returns to MarkLives to talk about her new book, “How to T...

by Taazima Kala-Essack. How much of the merit and weight we place on focus groups and concept tests in the mar...

by Emma King. Who’s inspired you during and/or what lessons have you learnt from this pandemic? Florence de Vr...

by Erna George. We all know SA has a highly diverse consumer base, yet the marketing and advertising focus on ...