Quantcast
MarkLives.com

MarkLives.com

Independent industry news for marketing, advertising & media execs

  • Home
  • Sections
    • Adland
    • #CoronavirusSA
    • Media
    • Marketing
    • S’HOT
    • Tech
    • Archive
  • Columns
    • #AdChamps – Kyle & Morgan
    • #AgencyLeaders – Most Admired Poll
    • Accountant in Adland – Siwe Lawrence
    • Big Q – MarkLives Panel
    • Campaigns – MarkLives
    • Circulation Data – ABC Analysis
    • Clicks ‘n Tricks – Charlie Stewart
    • #CoronavirusSA – Special Section
    • Curiosity – Marguerite Coetzee
    • #CustomerFirst – Craig Hannabus
    • Dear Radio – Paulo Dias
    • Extracts — Books & research
    • Fair Exchange – Erna George
    • Hard Relate – David Alves
    • Herding Words – Wendy Shepherd
    • Hermaneutics – Herman Manson
    • Masterclass Notes – Johanna McDowell
    • Media Redefined – Martin MacGregor
    • Mission – Tom Fels
    • Motive – By Invitation Only
    • #NotSoOrdinary – Taazima Kala-Essack
    • Press Pass – Carey Finn
    • Q5 – Carey Finn
    • SA TV Ratings – MarkLives
    • #TheInterlocker – Emma King
    • The Martini Shot – Bobby Amm
    • The Power Report – Megan Power
    • The Suit – Jason Harrison
    • Thinking B2B – Warren Moss
    • #Transformers Transform 2020
    • Watched – Richard Lord
    • #WritersBlock – Tiffany Markman
    • WTF?! – Leigh Tayler
    • Young, Gifted & Killing It – Veli Ngubane
    • Zeitgeist of Now – Jason Stewart
  • Find an Agency
    • Shortlist & Compare Agencies
    • List your Agency
    • List as Agency Supplier/Service
    • Register as a Marketer
    • Company News Feed
    • Upgrade to Ramify Premium
    • RamifyPRO
    • Add Premium to Cart
  • Data
    • Agency Revenue Rankings 2020
    • Agency Salary Survey
    • Biggest SA consumer magazines
    • Biggest newspapers in SA
    • The 50 most-valuable brands in SA
    • Top 50 SA advertisers 2016
    • SA TV Ratings – MarkLives
  • Careers
    • Advertising
    • Digital
    • Marketing
    • Media
    • Public Relations
    • View All
  • About
    • About & Contact
    • Advertise
    • Business supporters
    • Privacy Policy
    • Readership
    • Submissions
  • Partners
    • Brands & Branding
    • Brands & Branding – Profiles
    • Retailing Africa
    • Retailer/Supplier profiles
    • Ramify.biz
#Transformers Transform 2020
#Transformers Transform 2020 logo with playbook cover

#TransformersTransform2020: Download the playbook now

  •   10 Sep 2020
  •   0
Share

by Charlie Mathews (@CharlesLeeZA) As South Africa’s transformation project accelerates, MarkLives and HumanInsight have joined forces with the Association for Communication and Advertising to put together a downloadable playbook for change (free 29MB pdf).

#TransformersTransform2020 playbook cover

Download the pdf now (29MB)!

During covid-19, businesses and people alike have been experiencing change unlike ever before. The great pandemic has revealed that huge organisations and states could transform in days. Calls for change are only intensifying as civic movements seize on the truism that, if industry can change for a disease, why not for social justice? Or climate change, or to save the world?

The #TransformersTransform2020 playbook investigates:

  • The rewards of change and digital maturity
  • Insights into the global gender gap, and what to do about it
  • Why capitalists are having a mea culpa moment
  • Research that shows why transformed businesses are more resilient and creative
  • How the MAC sector is performing on its transformation scorecard
  • How big consultants are threatening revenues in the marketing sector
  • What attributes are critical to getting #futurefit
  • The attitudes leaders need to embrace to transform.

Until debt tear us apartFrom June until September 2020, MarkLives and HumanInsight produced a “Transformers Transform 2020” special series that was sponsored by the Association for Communication and Advertising (ACA). The objective of this independently managed, journalism-driven research project was to explore and map new paths for brands and marketers to transform, adapt and build resilience while the world adapts to covid-19 and its resultant social, political and economic toll. The archive of stories is available here, the video interviews on YouTube and Facebook, and the downloadable #TransformersTransform2020 playbook here.


Downloand the #TransformersTransform2020 playbook now!

Downloand the #TransformersTransform2020 playbook now!

This research-packed primer on transformation leans on learnings and insights from the writings of or interviews with:

  • Bozoma Saint John, Netflix global CMO
  • Phumzile Mlambo-Ngcuka, UN under-secretary-general and UN Women executive director
  • Prof Christi van der Westhuizen, Nelson Mandela University Centre for the Advancement of Non-Racialism and Democracy associate professor
  • Mathe Okaba, Association for Communication and Advertising South Africa CEO
  • Musa Kalenga, The Brave Group chief future officer
  • Mike Perk, WWC CEO

Covid-19 has accelerated change, and the defining message is that everyone must get on board. Globally, business leaders now accept that transformation is a democratising project driven by people and processes to better the world for all. An act of hope and self-preservation in the face of overwhelming odds, transformation is now being understood as humanity’s opportunity for purposeful progress.

Download the playbook now!

 See also

  • #Transformers Transform 2020 series • Sponsored by the ACA
  • #Transformers video interviews on transformation on YouTube
  • #Transformers video interviews on transformations on Facebook
  • Download the #TransformersTransform2020 pdf

 

Charlie MathewsAs an entrepreneur, Charlie Mathews (@CharlesLeeZA) has worked in growth teams with Naspers, Microsoft, and Tutuka.com (the global prepaid card company). Mathews has also successfully founded and exited two marketing companies. Published in Rolling Stone magazine, Guardian UK, and SA’s Greatest Entrepreneurs, edited by Moky Makura, Mathews wrote for Daily Maverick during the title’s legendary startup era. Today, Mathews is the founder and CEO of HumanInsight, a research, insights and learning company that helps brands better understand, and serve — humans.

 

MarkLives logoWe’re moving from web to email, so sign up now to ensure you receive our content.

Share

Columns

  • #AdChamps, #AdOfTheWeek & #AdOfTheYear
    #AdChamps, #AdOfTheWeek & #AdOfTheYear
  • #AgencyLeaders – Most Admired Poll
    #AgencyLeaders – Most Admired Poll
  • #CoronavirusSA – Special Section
    #CoronavirusSA – Special Section
  • #CustomerFirst – Craig Hannabus
    #CustomerFirst – Craig Hannabus
  • #NotSoOrdinary – Taazima Kala-Essack
    #NotSoOrdinary – Taazima Kala-Essack
  • #TheInterlocker – Emma King
    #TheInterlocker – Emma King
  • #Transformers Transform 2020
    #Transformers Transform 2020
  • #WritersBlock – Tiffany Markman
    #WritersBlock – Tiffany Markman
  • An Accountant in Adland – Siwe Lawrence
    An Accountant in Adland – Siwe Lawrence
  • Big Q – MarkLives Panel
    Big Q – MarkLives Panel
  • Big Reads on MarkLives
    Big Reads on MarkLives
  • By Invitation Only – Motive
    By Invitation Only – Motive
  • Campaigns – MarkLives
    Campaigns – MarkLives
  • Circulation Data – ABC Analysis
    Circulation Data – ABC Analysis
  • Clicks ’n Tricks – Charlie Stewart
    Clicks ’n Tricks – Charlie Stewart
  • Curiosity – Marguerite Coetzee
    Curiosity – Marguerite Coetzee
  • Dear Radio – Paulo Dias
    Dear Radio – Paulo Dias
  • Extracts — Books & Research
    Extracts — Books & Research
  • Fair Exchange – Erna George
    Fair Exchange – Erna George
  • Hard Relate – David Alves
    Hard Relate – David Alves
  • Herding Words – Wendy Shepherd
    Herding Words – Wendy Shepherd
  • Hermaneutics – Herman Manson
    Hermaneutics – Herman Manson
  • Masterclass Notes – Johanna McDowell
    Masterclass Notes – Johanna McDowell
  • Media Redefined – Martin MacGregor
    Media Redefined – Martin MacGregor
  • Mission – Tom Fels
    Mission – Tom Fels
  • Press Pass – Carey Finn
    Press Pass – Carey Finn
  • Q5 – Carey Finn
    Q5 – Carey Finn
  • SA TV Ratings – MarkLives
    SA TV Ratings – MarkLives
  • Spotlight – MarkLives
    Spotlight – MarkLives
  • The Martini Shot – Bobby Amm
    The Martini Shot – Bobby Amm
  • The Power Report – Megan Power
    The Power Report – Megan Power
  • The Suit – Jason Harrison
    The Suit – Jason Harrison
  • Thinking B2B – Warren Moss
    Thinking B2B – Warren Moss
  • Watched – Richard Lord
    Watched – Richard Lord
  • WTF?! – Leigh Tayler
    WTF?! – Leigh Tayler
  • Young, Gifted & Killing It – Veli Ngubane
    Young, Gifted & Killing It – Veli Ngubane
  • Zeitgeist of Now – Jason Stewart
    Zeitgeist of Now – Jason Stewart
  • View All
  • Brand Manager: Leading Décor Brand: In-House
    27 Jun 2022
  • Lead Generation & Content Marketing Specialist Copywriter
    24 Jun 2022
  • Brand Manager: Retail: Renowned Wine Estate
    24 Jun 2022
  • On Line Content Writer – Reality TV – 3 month gig
    24 Jun 2022
  • Integrated, Copy-Based ECD: Awarded Ad Agency
    24 Jun 2022
  • Copywriter
    20 Jun 2022
  • Digital Executive Creative Director: Hot Ad Agency
    20 Jun 2022
  • PR Communications Manager: Financial Investments
    20 Jun 2022
  • Account Manager
    20 Jun 2022
  • Video Editor
    20 Jun 2022
  • Leave a Reply

    Your email address will not be published. Required fields are marked *

    Leave a Reply Click here to cancel reply.

    No comments yet.

    Related News

    #CoronavirusSA, #Transformers Transform 2020, Columns, Featured, Marketing #Transformers Transform 2020 logo with Bozoma Saint John

    #Transformers: Change matters. Just do it.

    3 Sep 2020
    #CoronavirusSA, Columns, Featured, Marketing, Mission – Tom Fels MarkLives Mission capitalism vs care slider

    Mission: Conflict sparked between capitalism & care

    1 Sep 2020
    #CoronavirusSA, #Transformers Transform 2020, Columns, Featured, Marketing #Transformers Transform 2020 logo with Mike Perk

    #Transformers: Covid-19 can be a transformation catalyst — Mike Perk

    28 Aug 2020
    Facebook
    Like us on Facebook
    Twitter
    Follow us on Twitter
    Google Plus
    Add us on Google Plus
    YouTube
    Join us on YouTube
    Pinterest
    Follow us on Pinterest
    Subscribe Newsletter

    Get our round-up of top ad and media industry news every Monday and Thursday.

    Online CPD Courses Psychology Online CPD Courses Marketing analytics software Marketing analytics software for small business Business management software Business accounting software Gearbox repair company Makeup artist