#TransformersTransform2020: Download the playbook now

by Charlie Mathews. As SA’s transformation project accelerates, here’s a free playbook for change from MarkLives, HumanInsight and the ACA.

#Transformers: Change matters. Just do it.

by Charlie Mathews. Everything is going to transform and the only answer is to become adaptable enough to process change to your benefit — to become future-fit.

#Transformers: Musa Kalenga on kickstarting empowering change

by Charlie Mathews. The intention of transformation is for it to be wide and far-reaching, and the MAC sector still underperforms on key aspects.

#Transformers: Bradlee Holcomb, the change agent

by Lebogang Tshetlo & Charles Mathews. “Every person is unique and, when it comes to transformation from a career perspective… nothing has changed for me,” says Bradlee Holcomb.

Herding Words: Uncomfortably numb

by Wendy Shepherd. The recent world has presented a whole lot more for us to feel uncomfortable about. We can do three things with this: ignore it, walk on eggshells, or sit with it.

Fair Exchange: Diversity in marketing critical for growth, positive outcomes

by Erna George. We all know SA has a highly diverse consumer base, yet the marketing and advertising focus on building diverse thought and inspiration is still too slow.

#Transformers: Structural transformation matters. Just do it!

by Charlie Mathews. As the world watched ordinary Americans courageously face off a Trumpian display of violent, systematic racism backed by police brutality, Nike made an ad.

Black (owned) agencies left behind by MAC Charter

by Mxolisi G Buthelezi. In her book, “Who’s Afraid of Affirmative Action”, Christine Qunta laments that black people still find themselves in need of affirmative action. Adland is no exception.

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