by Charlie Mathews. As the world watched ordinary Americans courageously face off a Trumpian display of violent, systematic racism backed by police brutality, Nike made an ad.
Tag archives: nike
The trust factor
by Luca Gallarelli. As agencies, we’re in the relationships game and at the core of this is trust.
Always Learning: Nike, Caster Semenya & gender identity
by Kirsten Dewar. Caster Semenya’s story is not only inspirational but holds profound lessons for marketers about women and marketing.
FastFoward: The future of power
by Marguerite Coetzee. The time into which a generation is born shapes the way that they view the world, and the impact they make on the world.
FastForward: The future of opportunity & brands
by Marguerite Coetzee. It’s important to be considerate of what frames of reference we draw on, and what contexts we create.
Shelf Life: DARE to create ENVY with Nike on Highsnobiety
Great golf gear from Nike, local gins awarded on global stage and win an Nguni herd with MiWayLife and CHOC — Cheryl Hunter’s weekly pick!
Ad Exec: Brands take a stand against Trumpism
by Tom Fels. The collision of politics and religion in legislative policymaking has compelled many more brands to take a stand.
Shelf Life: Cadbury raises the bar for summer
Cadbury roadshow gets consumers flapping, NIKE gets creative with students, and Jaguar drives Tumi Morake — Cheryl Hunter’s weekly pick!
Brand Culture: Brand language
by DK Badenhorst. Brands can play an important role in shifting culture, but we have to be sober about the strengths and limitations of branding.
Ad Feature: Do sex and technology gel? Even Durex doesn’t think so!
by MarkLives (@marklives) In this week’s Ad Feature, we have three Heroes on the new Wall of Fame or Shame! Durex’s latest long-form work, dealing with the effect of technology on relationships, also makes an appearance.