Andy Rice draws upon examples such as Nando’s and Netflorist to encourage brands to explore their personalities more.
Tag archives: andy rice
But Does It Work: Popup stores and flash retailers
Andy Rice evaluates the success of experiential spaces that have popped up recently.
Ad Feature: It’s all about brand… ambassadors
by MarkLives. Two Heroes, one Zero — DStv Premium, Straight Outta & UCT GSB — & a chat with Chiwetel Ejiofor, representing Chivas Regal “The Venture”.
Masterclass Notes: Evaluating creative against strategy
by Johanna McDowell. Andy Rice delivered the fifth of our Marketers’ Masterclasses.
Ad Feature: A world without labels
by MarkLives (@marklives) In the latest Ad Feature, Andy Rice, Jacob Moshokoa and Sizakele Marutlulle hand out two Heroes and a Superhero. We also go behind the scenes with Produce Sound, the people behind Rice’s Toyota 86 superhero from last week!
Ad Feature: Advertising where you’d least expect it!
by MarkLives (@marklives) In the latest Ad Feature, branding expert Andy Rice, marketing consultant Sizakele Marutlulle and EWN anchor Jacob Moshokoa hand out two Heroes and a Zero!
Ad Feature: Are financial ads starting to pay off & has Brothers For Life cut it too close?
by MarkLives (@marklives) In this week’s Ad Feature, guest brand analyst Sylvester Chauke (@sylvesterchauke) takes the place of Andy Rice. Together with marketing consultant Sizakele Marutulle and EWN anchor Jacob Moshokoa, one Superhero, one Hero and the first Hero-Zero are chosen for the Wall of Fame or Shame.
Ad Feature: Clever advertising on Grayhairston Drive
by MarkLives (@marklives) In this week’s Ad Feature, Andy Rice gives a thumbs up for the very clever new Sky News UK election campaign; Sizakele Marutulle loves a piece of work by TBWA\Hunt\Lascaris for Angola GA Insurance; and Jacob Moshokoa gives a pat on the back to JWT’s outdoor campaign for the Gautrain.
Ad Feature: Do sex and technology gel? Even Durex doesn’t think so!
by MarkLives (@marklives) In this week’s Ad Feature, we have three Heroes on the new Wall of Fame or Shame! Durex’s latest long-form work, dealing with the effect of technology on relationships, also makes an appearance.
Heroes & Zeros: Wonga & BMW — best & worst brands of the week
Andy Rice (@ricecommaandy) talks about his best and worst brands of the week — Wonga and BMW — with Jenny Crwys-Williams (@jcwLIFE) during The Ad Feature on Talk Radio 702. Find out why by watching here.