by MarkLives (@marklives) In this week’s Ad Feature, guest brand analyst Sylvester Chauke (@sylvesterchauke) takes the place of Andy Rice. Together with marketing consultant Sizakele Marutulle and EWN anchor Jacob Moshokoa, one Superhero, one Hero and the first Hero-Zero are chosen for the Wall of Fame or Shame.
Marutulle thinks the Brothers For Life “Zing” circumcision TVC is cutting it too close by making the private public; Moshokoa looks at the Checkers Steakhouse Classic print ad that picks a bone with Jeremy Clarkson; and guest brand analyst Sylvester Chauke believes financial services advertisers, such as FedGroup (Bain & Bunkell) and Zurich, have finally figured out a way to speak to their clients.
We also find out what reflective apparel has to do with short-term insurance as we go behind the scenes with Marius Lock, head of marketing of Momentum Short Term Insurance, regarding Momentum’s “Be Seen on the Safe Side” campaign (#BeSeen) with Craig Jacobs, launched at SA Fashion Week recently.
Enjoy the show!
Every week, discover the highs and lows of advertising in South Africa with The Ad Feature team from Primedia Broadcasting — consisting of ad and branding critic Andy Rice (@ricecommaandy), brand and communications strategist Sizakele Marutulle (@ZDivah), EWN anchor Jacob Moshokoa (@JayMoshokoa), and producer Gary Oberholzer (@goberholzer). For more, go to www.facebook.com/adfeature.
You may also catch Andy on The Money Show on 702 (@Radio702) and Cape Talk (@CapeTalk) on a Tuesday evening just after 7pm for the new feature #ButDoesItWork on The Money Show.
— MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every Monday and Thursday. Sign up here!