702’s Ad Feature team selects the best and worst ads for 2015. Think you know what they are?
Tag archives: Jacob Moshokoa
Ad Feature: More use of emojis divide opinion!
Three Heroes and one Zero — Edeka, Coca-Cola, Heineken and National Lottery — via two in-studio nominations and two in-video!
Ad Feature: Got apples? Plus social vs brand marketing
by Ad Feature. One Superhero and two Heroes — Irish Examiner, Savanna and Charles Schwab — and Joe Public on SAB’s “Be the Mentor” campaign.
Ad Feature: Big global brands come out swinging for Bond again
One Hero and one Zero (bad enough for two!) this week — Sony and MTN — and a look at the Marmite #GetItRight campaign.
Ad Feature: When great ad concepts should stay one-offs
One Hero, two Zeroes — Salvation Army, KFC and Wimpy — and a look at how Ford South Africa is supporting black rhino conservation in KwaZulu-Natal.
Ad Feature: Spar spots a potential upside to loadshedding
Another positively glowing ad showcase — three Heroes — featuring BMW USA, Spar and Emirates, plus Utopia’s pro-bono campaign for Birdlife SA!
Ad Feature: Ad blockers aren’t cool but neither are bad ads
One Superhero and two Heroes this week, plus a chat to House of Brave’s Rob van Rooyen on the thorny issue of ad blockers!
Ad Feature: Technology goes uber-fashionable!
King Price and Intel/NYFW — one Zero, one Hero — and a chat to Cinemark about participating in the first-ever global cinema ad campaign!
Ad Feature: Blowing the whistle on rugby clichés in advertising
Super-Pharm, Mullers and Peugot — two Heroes, one Zero — and a review of Rugby World Cup ads in the latest episode!
Ad Feature: Advertising a product without the product!
by MarkLives. Two Zeroes, one Hero — FNB, government and adidas — & Retroviral’s Mike Sharman on the new Ford Mustang ad.