Shelf Life: #DontLetThemDisappear — elephant taken off Amarula label

Amarula, FCB Africa fight ivory trade; SA’s first craft-gin club, The Gin Box; and eBay partners with Mall for Africa — Cheryl Hunter’s weekly pick!

Shelf Life: Checkers, PnP again create more nag factor

Retailers use collectibles to drive feet in-store; Engen offers a Formula 1 clean; and First Choice launches winter custard — Cheryl Hunter’s weekly pick!

Ad of the Week: Seeing around corners

by Oresti Patricios (@orestaki) I am always excited by imaginative uses for billboards. And this is definitely the case with the Lexus Adaptive Headlights billboard created by FCB Cape Town for a high-visibility location at Cape Town International airport.

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