702’s Ad Feature team selects the best and worst ads for 2015. Think you know what they are?
Tag archives: Ad Feature
Ad Feature: More use of emojis divide opinion!
Three Heroes and one Zero — Edeka, Coca-Cola, Heineken and National Lottery — via two in-studio nominations and two in-video!
Ad Feature: Introducing the world’s fastest salesman
Two Heroes this week — Telkom and MINI — and the backstory on the Liberty Agile TVC from FoxP2 Johannesburg.
Ad Feature: Got apples? Plus social vs brand marketing
by Ad Feature. One Superhero and two Heroes — Irish Examiner, Savanna and Charles Schwab — and Joe Public on SAB’s “Be the Mentor” campaign.
Ad Feature: Big global brands come out swinging for Bond again
One Hero and one Zero (bad enough for two!) this week — Sony and MTN — and a look at the Marmite #GetItRight campaign.
Ad Feature: When great ad concepts should stay one-offs
One Hero, two Zeroes — Salvation Army, KFC and Wimpy — and a look at how Ford South Africa is supporting black rhino conservation in KwaZulu-Natal.
Ad Feature: Spar spots a potential upside to loadshedding
Another positively glowing ad showcase — three Heroes — featuring BMW USA, Spar and Emirates, plus Utopia’s pro-bono campaign for Birdlife SA!
Ad Feature: Sometimes all it takes is a petrol pump oracle
Three Heroes this week and a chat about the latest #Durexthe1 “Extra Safe Single” campaign in South Africa!
Ad Feature: The risks of using obscure words in ad campaigns
JetBlue, Audi and Cruz — one Hero, two Zeros — and Cerebra’s Craig Rodney on the dos and dont’s of social media community management..
Ad Feature: Is VW doing enough to weather this brand storm locally?
Two Zeroes, one Hero — DWS, IKEA Italy and Gumtree SA — and the VW scandal and One Rand Man’s Grand Prix from IPRA!