#BrandFocus: KFC South Africa still innovating & collaborating

by Sabrina Forbes. For Suhayl Limbada, because KFC is considered a South African brand by most, it needs to stay true to that.

Ad of the Week: KFC story time

by Oresti Patricios. Ogilvy Joburg brings storytelling alive in a KFC campaign that uses tech to revisit and refresh traditions of yesteryear.

Ad Feature: When great ad concepts should stay one-offs

One Hero, two Zeroes — Salvation Army, KFC and Wimpy — and a look at how Ford South Africa is supporting black rhino conservation in KwaZulu-Natal.

Ad of the Week: KFC crosses cultural barriers

by Oresti Patricios. There’s nothing that makes South Africans more patriotic than being away from home. That’s the archetype that Kentucky Fried Chicken, the brand now known as KFC, has leaned heavily upon to promote its ‘finger licking’ fast food in its new South African TVC, “Tastes Like Home”, from Ogilvy & Mather Johannesburg.

Design Annotator: Whimsical illustrations, hard-hitting art and exploding bicycles

by Uno de Waal (@Unodewaal). On Design Annotator this week, we’ve got: artworks by Gabrielle Alberts on exhibition at Brundyn+; Mieke van der Merwe’s ‘Greetings from South Africa’a sketchbook; prints of exploded bicycles; Driehoek’s ‘The Hungry Games’ illustrations; Jono Hall’s webcomic ‘Salmon-Wrestling in the Yemen’; Spoek Mathambo’s first music collaboration with tribal communities; KFC TVC ‘Tastes Like Home’; Design Indaba 2014 ticket guide; XooXity Festival; and Guru coffee shop in Parktown North.

Shelf Life: Two-for-one specials coming to a fast-food outlet near you

Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: January is the time of sales and special offers and even fast food isn’t exempt as KFC cooks up; Native VML shows how branded content works for Jameson; the tinsel has hardly been put away when the shops are slathered in red for Valentine’s Day and “sincere” messages on chocolates; Pepsi takes to the streets; and it turns out the Sodastream deal wasn’t that sweet for Scarlett Johansson.

Shelf Life: Did KFC miss the global obesity memo?

Louise Marsland (@Louise_Marsland)’s pick of new product, packaging and design launches this week: Sea Harvest launches a whole new food category in SA; vote for your favourite Russian Bear designer vodka bottle; KFC dispels Hope with this press release; and, as if we didn’t have enough advertising clutter, we now have billboards on top of cabs!

Online CPD Courses Psychology Online CPD Courses Marketing analytics software Marketing analytics software for small business Business management software Business accounting software Gearbox repair company Makeup artist