#Campaigns: Selling a diamond unlike any other

by MarkLives. This week we feature insight into The Okavango Blue campaign for Okavango Diamond Company from TBWA\Hunt Lascaris.

Ad of the Week: KFC crosses cultural barriers

by Oresti Patricios. There’s nothing that makes South Africans more patriotic than being away from home. That’s the archetype that Kentucky Fried Chicken, the brand now known as KFC, has leaned heavily upon to promote its ‘finger licking’ fast food in its new South African TVC, “Tastes Like Home”, from Ogilvy & Mather Johannesburg.

Ad of the Week with Oresti Patricios – a bank moves forward (by looking back)

by Oresti Patricios. As the very foundation of banks change, how does one position banking brands favourably for the future? Standard Bank has answered this conundrum with a very clever campaign that looks backward in order to look forward.

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