by MarkLives (@marklives) The Ad Feature team of Andy Rice, Sizakele Marutlulle and Jacob Moshokoa returns to hand out one Hero and two Zeros, as well as chat to Lowe Cape Town’s Kirk Gainsford about #GetMeTo21, the Grand Prix-winning campaign at the recent APEX Awards, celebrating effectiveness in advertising!
Tag archives: Lowe Cape Town
Ad of the Week: Consistency is the key
by Oresti Patricios (@orestaki) The age-old narrative of humans looking to the sea for their livelihood is the story upon which the new commercial for Prudential Investment Managers from Lowe Cape Town is based.
#AdoftheYear: Best South African Ad of 2014 — #getmeto21
by Oresti Patricios (@orestaki) I’m a big fan of digital, social media and viral campaigns that work well. That’s why I’ve decided to award this year’s #AdoftheYear to a campaign that has already made a tremendous impact upon people’s lives, and promises to do more as it continues gathering momentum.
Ad of the Week: Fighting apathy with empathy
by Oresti Patricios (@orestaki) This week I am nominating a digital/social media campaign for #AdoftheWeek. It’s called “Get Me to 21” and it’s an unusual concept in terms of marketing and publicity. The appeal is for organ donors to sign up, because Jenna Lowe needs lung-replacement surgery, and there are currently no donors available.
AdForum Worldwide Summit NYC: Lowe rebuilding SA offering
by Johanna McDowell (@jomcdowell) NEW YORK: Breakfast with Lowe and Partners was how we began Day 4 of the 2014 AdForum WorldWide Summit in New York City. CEO Michael Wall, informed us of the renaissance that Lowe is going through, as well as the various structural changes in the work.
ASA kills ‘blackface’ ad
The Advertising Standards Authority has ordered the controversial ‘blackface’ ad produced by Lowe Cape Town for Cape Town Fish market be withdrawn.
The ad in question references a stereotypical ‘African Dictator’ – with an actor in blackface and wearing an Afro – diverting funds into his “expense account.” The ad, which consists of various vignettes, features the same actor also playing a prostitute, a dodgy doctor, porn director and rental agent.
Design Annotator: Beer campaigns and street art
Design Annotator with Uno de Waal is a new column featuring the top design work from South Africa’s biggest online creative showcase, Between 10 and 5, curated by Publisher Uno de Waal @Unodewaal.
Street art and graffiti has often received a bad reputation by being classified as vandalism. If you feel the same way, have a look at r1’s beautiful street interventions – it could very well change your perception of what is traditionally considered as street art. For some reason the beer industry has been upping their game – this week we’re featuring two new beer campaigns, one being an interesting longer-format TV ad and the other a physical/digital implementation – definitely an interesting way to market beer. We’ve also completed the Dutchmann Racing Poster series – 10 of South Africa’s top illustrators created posters for the Dutchmann racing team. Have a read and let us know what you think in the comments.
Design Annotator: ‘Fire in our hearts that will lead us home’
Design Annotator with Uno de Waal is a new column featuring the top design work from South Africa’s biggest online creative showcase, Between 10 and 5, curated by Publisher Uno de Waal @Unodewaal.
This week we’re looking at some incredible video pieces released (and a TV ad). We’re big fans of behind the scenes/process related content, and the video by Ogilvy is definitely a hit. When it comes to illustration, we thought we’d be a bit light and only feature one piece this week, done by RADIO for an international Seaworld center. We love their work!