by Carey Finn. The Castle Lite Africa brand director talks change in a gendered drinking environment, as well as where the beer is going.
by MarkLives. A social media post by radio and TV personality, Dineo Ranaka, has led at least one beer brand to rethink its misogynist advertising practices.
Joe Public’s new Jet campaign, espAfrika offers an Escape Experience and Castle Lite gets a (cold) grip — Cheryl Hunter’s weekly pick!
Design Annotator with Uno de Waal is a new column featuring the top design work from South Africa’s biggest online creative showcase, Between 10 and 5, curated by Publisher Uno de Waal @Unodewaal.
Street art and graffiti has often received a bad reputation by being classified as vandalism. If you feel the same way, have a look at r1’s beautiful street interventions – it could very well change your perception of what is traditionally considered as street art. For some reason the beer industry has been upping their game – this week we’re featuring two new beer campaigns, one being an interesting longer-format TV ad and the other a physical/digital implementation – definitely an interesting way to market beer. We’ve also completed the Dutchmann Racing Poster series – 10 of South Africa’s top illustrators created posters for the Dutchmann racing team. Have a read and let us know what you think in the comments.
by Kim Penstone. It shouldn’t come as a surprise to hear Jupiter Joburg’s Alison Deeb describe the current state of affairs at the agency, post the soul-destroying loss of the Edcon account in March this year, as “very exciting”.
Following the success of the Castle Lite TV commercial starring Vanilla Ice the has held onto the 90’s hit ‘Ice Ice Baby’ in the follow up TVC created by Ogilvy Cape Town.
Former rap star Vanilla Ice brings some tongue in cheek flavour to beer brand Castle Lite.