Following the success of the Castle Lite TV commercial starring Vanilla Ice the has held onto the 90’s hit ‘Ice Ice Baby’ in the follow up TVC created by Ogilvy Cape Town.
The original Vanilla Ice commercial emphasised the beer’s new extra cold attribute by aligning it with the ’90’s rap star, otherwise known as Robert Matthew Van Winkle, and his number one hit single from the ’90s, ‘Ice Ice Baby’.
The new ad will start flighting at the end of January 2010.