Marklives.com

Covering Africa's changing media, marketing and advertising landscape.

Columns | Dear Radio – Paulo Dias

by Paulo Dias. If a leading presenter can be sacrificed for sparking diverse content, what are youngsters gett...

by Paulo Dias. Here are some clever radio ideas with which to challenge your radio supplier.

by Paulo Dias. Colleagues and friends across the industry have gently reminded me of what their stations have ...

by Paulo Dias. Where and how do we find the next radio innovations?

by Paulo Dias. If you’re a regular radio listener or advertiser, how do you know that your chosen station is w...

by Paulo Dias. How are radio stations using the messaging platform on-air and does it offer any possibility fo...

by Paulo Dias. Here are some simple tips to apply to your radio advertising to improve your chances of cutting...

by Paulo Dias. It’s easy to get lost in sales figures, which is why I make a point of immersing myself back in...

by Paulo Dias. It’s time to challenge your radio partner to integrate you and your brand team into the program...

by Paulo Dias. Radio has so far been able to avoid the digital disruption posed to other media; can we avoid t...