by Paulo Dias. Here are some of the podcasts, both local and international, in no particular order, that should be first on your playlist.
Category archives: Dear Radio – Paulo Dias
Dear Radio: How to use video with radio campaigns
by Paulo Dias. How can you use video on radio campaigns to reward listeners and help the aligned brand get the expected audience and views?
Dear Radio: Creating award-winning radio [interview]
by Paulo Dias. In keeping with the Cannes Lions theme, I talk to Louis Enslin of Produce Sound about radio production.
Dear Radio: Why is “local” in radio such a big deal?
by Paulo Dias. A few years ago, there was a radio show syndicated from LA. It was hot. It was current. It was poorly received by the audience.
Motive: Why aren’t more clients producing quality radio content?
by Paulo Dias. If General Electric can see the value of its own audio content and the power of audio and podcasts, what does that tell us?
Motive: The 30” spot has become an afterthought
by Paulo Dias. Just because radio is cheap to produce, radio ads don’t need to sound that way.
Motive: The new wave of radio presenters
by Paulo Dias. Who owns the audience today — the radio presenter or the radio station?