by Paulo Dias. Here are some clever radio ideas with which to challenge your radio supplier.
Category archives: Dear Radio – Paulo Dias
Dear Radio: Innovations in South African radio
by Paulo Dias. Colleagues and friends across the industry have gently reminded me of what their stations have been up to.
Dear Radio: Finding the next radio innovations
by Paulo Dias. Where and how do we find the next radio innovations?
Dear Radio: The question of world-class radio
by Paulo Dias. If you’re a regular radio listener or advertiser, how do you know that your chosen station is world-class?
Dear Radio: What’s up with radio stations using WhatsApp?
by Paulo Dias. How are radio stations using the messaging platform on-air and does it offer any possibility for advertisers?
Dear Radio: Turbo-charge your Christmas radio campaigns
by Paulo Dias. Here are some simple tips to apply to your radio advertising to improve your chances of cutting through this time of year.
Dear Radio: The intrinsic value & heart of radio
by Paulo Dias. It’s easy to get lost in sales figures, which is why I make a point of immersing myself back into raw radio as often as I can to reignite my love for the medium.
Dear Radio: Brand managers are the new programming managers
by Paulo Dias. It’s time to challenge your radio partner to integrate you and your brand team into the programming you so generously fund.
Dear Radio: Will Spotify kill the radio star?
by Paulo Dias. Radio has so far been able to avoid the digital disruption posed to other media; can we avoid the disruption for much longer?
Dear Radio: Radio awards a good thing
by Paulo Dias. In the early part of my career, there were no formal or regular award shows that recognised excellence in radio, judged by radio people and for radio people.