by Paulo Dias. It’s time to challenge your radio partner to integrate you and your brand team into the programming you so generously fund.
Tag archives: brand managers
Fair Exchange: Marketing rollercoaster never slows down
by Erna George. Brand-manager roles, at their core, require strong ‘general management skills’ to deliver a profitable mix.
Dissident Spin Doctor: Dear brands, (please stop) the dumb things you do
by Emma King (@EmmainSA) It’s interesting to look at what our partners — the brands we work with — should not do, or should stop doing. Here are some of the things that bug me the most.