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Covering Africa's changing media, marketing and advertising landscape.

Columns | The Power Report – Megan Power

by Megan Power. Organisations that choose to ‘hide’ will pay the price. Disrespected consumers don’t respond l...

by Megan Power. If brands play in the pool of perpetual content, they need to beware of living in a bubble.

by Megan Power. Too often the pacts that brands make with us are broken, with trust eroded.

by Megan Power. It’s no accident that South Africa’s consumer protection legislation insists on the use of pla...

by Megan Power. What Schweppes has successfully done is own up to its blunder publicly and fix it. Now Coca-Co...

by Megan Power. I didn’t cheer the demise of the embattled Advertising Standards Authority this month.

by Megan Power. You’d expect that making life easier would be top of mind for every interaction and touchpoint...

by Megan Power. Reaching a call-centre person — a living, breathing and accountable human being — is often sti...