The Power Report: It’s ok not to have all the...
by Megan Power. It’s human nature to want to sound knowledgeable; to be in control and, if we can’t, we need t...
#CoronavirusSA: Corporate SA’s duty in a time...
by Megan Power. What we do now, together, will determine how quickly that final whistle gets blown. Here are a...
The Power Report: Please Retail SA, stop goin...
by Megan Power. I’ve always hated made-up kids' names and it’s similar to how I feel about brands that try to ...
The Power Report: Remember who pays your salary
by Megan Power. There’s seldom a day that passes when some public or private organisation selling a product, s...
The Power Report: 12 tips I learnt from liste...
by Megan Power. Here’s a summary of what thousands of SA consumers would like business to do.
The Power Report: Beware what you bury
by Megan Power. Organisations that choose to ‘hide’ will pay the price. Disrespected consumers don’t respond l...
The Power Report: Of context, cages, cats & c...
by Megan Power. If brands play in the pool of perpetual content, they need to beware of living in a bubble.
The Power Report: Brand promises are risky if...
by Megan Power. Too often the pacts that brands make with us are broken, with trust eroded.
The Power Report: Marketing, plain language &...
by Megan Power. It’s no accident that South Africa’s consumer protection legislation insists on the use of pla...
The Power Report: Schweppes raises the bar — ...
by Megan Power. What Schweppes has successfully done is own up to its blunder publicly and fix it. Now Coca-Co...