by Megan Power. Organisations that choose to ‘hide’ will pay the price. Disrespected consumers don’t respond like benevolent grandmothers.
by Every Ad Agency (@EveryAdAgency) Scam is an unnecessary harsh word in our industry and, at Every Ad Agency, we prefer not to use this term (we’d much rather refer to it as “out-of-scope opportunities”). Here’s our guide to winning big with scam.
by Herman Manson (@marklives) Two very interesting but diverging stories ran on Thursday, 7 November 2013, in, ironically, two media products that also shares a newsroom. Both cover the MetropolitanRepublic/Loeries awards scandal, which saw the agency stripped of its awards for entering work that did not meet entry criteria, and then blaming its juniors, the broader ad industry and the Loerie organisers when caught out (it did eventually take full responsibility for its actions).
The Association of Communications and Advertising (ACA), the self-regulatory body of the South African advertising and communications sector, has imposed severe penalties on MetropolitanRepublic following its disqualification from the Loeries 2013. This includes the suspension, with immediate effect, of its membership of the ACA for a period of twelve months.
by Herman Manson (@marklives) There are many lessons to be drawn from the current fracas surrounding MetropolitanRepublic being caught out for failing to adhere to the submission rules of The Loerie Awards.
As news broke late Friday that MetropolitanRepublic has been stripped of all its Loeries wins @marklives started retweeting industry reaction on our Twitter feed. We have reprinted some of those retweets here.