by Herman Manson (@marklives)John Dixon, the outgoing Draftfcb Group chief executive officer, will join BrandsRock as CEO, effective 1 March 2014. He will also be a shareholder in the BrandsRock business. Current MD Michael Joubert will head strategy and new business development.
Statement from Cell C: Cell C is pleased to announce it has appointed the Draftfcb Group, through one of its subsidiaries, as the agency to partner the company on the next leg of its brand journey.
by Herman Manson (@marklives) Cell C has moved its advertising account from Ogilvy Johannesburg to Draftfcb Group. News of the move broke Friday afternoon (17 January 2014) on social media.
by Oresti Patricios (@orestaki) [2nd 5 of 10] And the winner is… Here is the second half of my entirely subjective countdown of the best of the Best Ads of 2013. It was a good year, so everyone’s a winner (as they say).
by Oresti Patricios (@orestaki) Since the beginning of November 2013, South Africans have been able to buy cans and bottles that have the wording “Coca-Cola” replaced with 600 of the country’s most common names. Produced by Draftfcb with Velocity Films, the television commercial (TVC) that goes with this #ShareACokeZA campaign is called “Share a Coke with Bobby”, featuring a gorgeous black-and-white border-collie-cross-pit-bull.
by Herman Manson (@marklives) There are many lessons to be drawn from the current fracas surrounding MetropolitanRepublic being caught out for failing to adhere to the submission rules of The Loerie Awards.
by Herman Manson (@marklives) Flames roared impressively, smoke spilled over the stage and kids screamed. I had just been reading their naively thankful tweets to their educational institutions, such as the AAA School of Advertising, expressing eternal gratitude for securing them seats IN THE FRONT ROW!! of the auditorium at The Loerie Awards, and I had been wondering what fate— and the ad industry — would have in store for them… Welcome to the biz, kiddos.
The ad industry gathered in Cape Town this past weekend, starting on Friday evening, 20 September 2013, with the Pendoring Awards [winners list] and continuing through Saturday and Sunday evenings with The Loerie Awards [Loeries 2013 — all winners], to celebrate and award its creative output of the past year.
by Oresti Patricios (@orestaki) The line between humour and cringe can sometimes be a delicate one – and ideas that look good on the drawing-board can end up falling flat on their metaphorical faces. The Wimpy Breakfast campaign that has been created by DraftFCB is a case in point – it could have been incredibly cringeworthy, because it’s really quite silly. Yet it hits the mark.
The real star is the copy, which is bright and inventive; creating new phrases and terminology that might just make it into the mainstream. The mood of the ad is 100% South African, and the main character is a comedic talent, who plays the opposite of the guy who woke up “on the wrong side of the bed”.
The Innovation, Media, Mobile and Outdoor Lions category winners have been announced at the annual Cannes Lions International Festival of Creativity. See also SA Cannes Lions winners Day 1.
Cans, we are told, are more ‘can-venient’, because you can enjoy your Savanna anywhere.