#AdoftheYear: South Africa’s 10 Best Ads of 2013 (Part 2)

by Oresti Patricios (@orestaki) [2nd 5 of 10] And the winner is… Here is the second half of my entirely subjective countdown of the best of the Best Ads of 2013. It was a good year, so everyone’s a winner (as they say).

Ad of the Week: Where’s my name? #ShareACokeZA

by Oresti Patricios (@orestaki) Since the beginning of November 2013, South Africans have been able to buy cans and bottles that have the wording “Coca-Cola” replaced with 600 of the country’s most common names. Produced by Draftfcb with Velocity Films, the television commercial (TVC) that goes with this #ShareACokeZA campaign is called “Share a Coke with Bobby”, featuring a gorgeous black-and-white border-collie-cross-pit-bull.

Hermaneutics: Lessons from MetropolitanRepublic’s Loerie nightmare

by Herman Manson (@marklives) There are many lessons to be drawn from the current fracas surrounding MetropolitanRepublic being caught out for failing to adhere to the submission rules of The Loerie Awards.

Loeries & Pendoring: Not quite a post-mortem

by Herman Manson (@marklives) Flames roared impressively, smoke spilled over the stage and kids screamed. I had just been reading their naively thankful tweets to their educational institutions, such as the AAA School of Advertising, expressing eternal gratitude for securing them seats IN THE FRONT ROW!! of the auditorium at The Loerie Awards, and I had been wondering what fate— and the ad industry — would have in store for them… Welcome to the biz, kiddos.

The ad industry gathered in Cape Town this past weekend, starting on Friday evening, 20 September 2013, with the Pendoring Awards [winners list] and continuing through Saturday and Sunday evenings with The Loerie Awards [Loeries 2013 — all winners], to celebrate and award its creative output of the past year.

Ad of the Week with Oresti Patricios – Can Breakfast Be Two-Gunsy?

by Oresti Patricios (@orestaki) The line between humour and cringe can sometimes be a delicate one – and ideas that look good on the drawing-board can end up falling flat on their metaphorical faces. The Wimpy Breakfast campaign that has been created by DraftFCB is a case in point – it could have been incredibly cringeworthy, because it’s really quite silly. Yet it hits the mark.

The real star is the copy, which is bright and inventive; creating new phrases and terminology that might just make it into the mainstream. The mood of the ad is 100% South African, and the main character is a comedic talent, who plays the opposite of the guy who woke up “on the wrong side of the bed”.

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