BREAKING: Joe Public United now majority-black‑owned

by MarkLives. Joe Public United has announced that 60% of the company has been acquired by black shareholders.

#AgencyFocus: Joe Public United — purpose parallel with profit

by Sabrina Forbes. Joe Public has evolved from traditional ATL to digital at the core — enter Joe Public 2.0.

Interview: Pepe Marais & Xolisa Dyeshana #designindaba

by Herman Manson. We talk to Pepe Marais and Xolisa Dyeshana of Joe Public on how they started their ad careers, their tools of the trade and what skill sets they think a modern creative director needs to create consistently effective work (even we were surprised).

Loeries & Pendoring: Not quite a post-mortem

by Herman Manson (@marklives) Flames roared impressively, smoke spilled over the stage and kids screamed. I had just been reading their naively thankful tweets to their educational institutions, such as the AAA School of Advertising, expressing eternal gratitude for securing them seats IN THE FRONT ROW!! of the auditorium at The Loerie Awards, and I had been wondering what fate— and the ad industry — would have in store for them… Welcome to the biz, kiddos.

The ad industry gathered in Cape Town this past weekend, starting on Friday evening, 20 September 2013, with the Pendoring Awards [winners list] and continuing through Saturday and Sunday evenings with The Loerie Awards [Loeries 2013 — all winners], to celebrate and award its creative output of the past year.

IMC 2013 Conference preview

The annual Integrated Marketing Communication Conference (IMC Conference) takes place at the CTICC in Cape Town on June 10 & 11 (the Johannesburg conference runs in September).

The first IMC conference took place in Cape Town in 2010, followed by one in Johannesburg in 2011 before firmly establishing itself in both cities in 2012. It focuses on multi-platform, effective communication. According to conference director Jaco van Zyl his team picks topics and speakers based on feedback from the broader marketing industry through-out the year.

The conference combines speaker slots and workshops, and delegates can attend both, unlike some conferences where speaker and workshop tracks run concurrently. This year consists of ten workshops, with time for delegates to participate in eight over the two days, plus eight speaker slots.

Speakers this year includes mobile entrepreneur Nicholas Haralambous, who will discuss how mobile can be used effectively through all aspects of marketing, advertising and communication, ABSA Chief Marketing Officer, Africa, Sizakele Marutlulle, Abey Mokgwatsane, CEO of Ogilvy & Mather South Africa and Andy Gilder, Head of Group Digital Strategy at ad agency Machine, on day one.

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