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Loeries 2013: Nice show, great work

by Louise Marsland (@louise_marsland) A conversation I had with Draftfcb group CEO John Dixon at the annual Draft media lunch at The Bungalow, Cape Town, on Sunday afternoon got me thinking about The Loerie Awards and how far it’s come.

I’ve been covering the Loeries since the sequined Sun City days 14 years ago, when then M-Net presenter Michelle McLean changed her outfit more times than she got to hand out a Loerie, all through the chaotic excess of the Margate years to the return of the more-formal glamour of the Cape Town International Convention Centre.

Dixon asked what I thought of the awards Saturday night and my response was: “It was nice; the work was great, though.”

Are you a Loerie Fash-Ho? #loeries

by Louise Marsland (@louise_marsland) Since bad behaviour is banned from the actual Loerie Awards, the only thing we have left to write about outside of the actual awards, that sets the industry apart as “creative” (read: outrageous, entertaining, fascinating, fashionable, uber-cool) is the fashion.

Loeries & Pendoring: Not quite a post-mortem

by Herman Manson (@marklives) Flames roared impressively, smoke spilled over the stage and kids screamed. I had just been reading their naively thankful tweets to their educational institutions, such as the AAA School of Advertising, expressing eternal gratitude for securing them seats IN THE FRONT ROW!! of the auditorium at The Loerie Awards, and I had been wondering what fate— and the ad industry — would have in store for them… Welcome to the biz, kiddos.

The ad industry gathered in Cape Town this past weekend, starting on Friday evening, 20 September 2013, with the Pendoring Awards [winners list] and continuing through Saturday and Sunday evenings with The Loerie Awards [Loeries 2013 — all winners], to celebrate and award its creative output of the past year.

Loerie Awards 2013: the two creepiest winning ads this year

MarkLives.com picks the two creepiest ads awarded at the Loeries this year.

Loerie Awards 2013: All winners list

The second night of the 35th Annual Loerie Awards took place last night, Sunday, 22 September 2013, at the CTICC. FoxP2 won a Grand Prix for Frank.net’s “Death Doesn’t Have To Try Very Hard” (Radio Campaign category), while MTN’s “The Everywhere Library” by MetropolitanRepublic won a Grand Prix in the Media Innovation category.