Loeries 2013: Nice show, great work

by Louise Marsland (@louise_marsland) A conversation I had with Draftfcb group CEO John Dixon at the annual Draft media lunch at The Bungalow, Cape Town, on Sunday afternoon got me thinking about The Loerie Awards and how far it’s come.

I’ve been covering the Loeries since the sequined Sun City days 14 years ago, when then M-Net presenter Michelle McLean changed her outfit more times than she got to hand out a Loerie, all through the chaotic excess of the Margate years to the return of the more-formal glamour of the Cape Town International Convention Centre.

Dixon asked what I thought of the awards Saturday night and my response was: “It was nice; the work was great, though.”

Silver Loerie Winner Found

The advertising industry breathed a collective sigh of relief when copywriter Jason Smythe-Wallace returned to his desk at agency CBA Ford Smith Jones and Broadbent. Although the agency has declined to comment on Smythe-Wallace’s whereabouts over the last few weeks, reliable sources have indicated that the emerging young talent had been languishing in a remote North-West jail, one of several creatives caught on the wrong side of Loerie law.

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