Loeries Creative Week Durban came to an end this weekend on Sunday, 16 August 2015. A total of 299 awards were handed out in the main categories over the course of the event.
A total of 166 Loerie Awards were handed out on Saturday, including one Grand Prix, 17 Gold, and six Craft Golds.
by Herman Manson. Tony Koenderman has cancelled AdReview — the industry awards show he has been running for nearly 15 years.
by Arthur Goldstuck (@art2gee) At this year’s Cannes Lions advertising festival, South Africa scored many accolades — but not a single prize for digital work. This was hardly surprising.
by Anton Crone (@antoncrone) The advertising industry is full of well-educated, extremely talented people, but it is driven blind by awards and the creative egos that chase them. Awards are vital; they raise the bar. But with the brains that the industry has, far more concerted effort could be put into making a positive difference.
Yup. That didn’t take two seconds did it? You want to move on up in adland you better land a couple of awards. Who needs multi-skilled, educated self-starters anyways.
David Nobay, Creative Chairman at Droga5 in Sydney, last year told delegates at the Loeries seminar that modern award shows are oversimplifying what is considered ‘creative.’ And I quote: “Awarding winning work has become a matter of looking at a piece of work and having an immediate reaction (on the judges’ part) to it before moving to the next piece.” And while most businesses are running in maintenance mode, and need solutions that cater to this, award-winning creative has become all about the new.
The Bookmarks committee has announced the awards shortlist for 2012.
by Herman Manson. It’s like inviting Bucks Fizz to MC a champagne & sparkling wine event. I’m of course talking about flying in MC Hammer to MC the Loerie Awards on Sunday evening, or not, as the case might be.
Chris Gotz, Executive Creative Director at Ogilvy Cape Town, recently took up the reins as chair of the Creative Circle, a body promoting creativity in the South African advertising industry.
The 50th annual D&AD Awards has resulted in four Yellow Pencil wins for South African ad agencies.