OFYT makes a Prudential investment, Prima Toys, Wildlife ACT get behind the rhino, and Clarion Retail animates in-store — Cheryl Hunter’s weekly pick!
by Herman Manson. Chris Gotz, former co-CCO of Ogilvy & Mather South Africa, has returned to SA to join OFYT as national creative director.
by Herman Manson. Less than a year since the merger of OFyt and Bletchley Park, the new combined agency is emerging from a process of integration.
by Herman Manson (@marklives) OFyt and Bletchley Park, two agencies of roughly equal size, have merged in a bid to catapult the combined business into a more substantial agency play.
Yup. That didn’t take two seconds did it? You want to move on up in adland you better land a couple of awards. Who needs multi-skilled, educated self-starters anyways.
David Nobay, Creative Chairman at Droga5 in Sydney, last year told delegates at the Loeries seminar that modern award shows are oversimplifying what is considered ‘creative.’ And I quote: “Awarding winning work has become a matter of looking at a piece of work and having an immediate reaction (on the judges’ part) to it before moving to the next piece.” And while most businesses are running in maintenance mode, and need solutions that cater to this, award-winning creative has become all about the new.
by Herman Manson (@marklives) In a stunning coup for OFyt (Old Friends Young Talent) the agency, just over one year old, has announced that it has lured Greg Burke back to South Africa as ECD of its new Johannesburg office. Burke has been creative partner for O&M London’s Ford business since 2005 (as Executive Creative Director of Blue Hive London – the WPP agency that handles Ford in Europe). OFyt last week announced that it has won the Kia Motors South Africa account and that it will be run out of Johannesburg.
Burke spent 30 years in the South African advertising industry – mostly at Ogilvy/RS-TM – where he worked on VW (remember the David Kramer campaign for VW Bus?). Other accounts he has worked on as ECD at Ogilvy Cape Town included Carling Black Label, BP, Shell, WWF, Old Mutual, NSRI, Woolworths and Castrol.
OFyt currently employs 36 people. It expects to employ 12-14 people in Johannesburg once the office has been fully set up.
OFyt was launched last year by Jono Shubitz, a former ECD of Ogilvy Cape Town and chairman of OgilvyOne and Ogilvy Interactive SA; Gary Leih, a former group MD of Ogilvy South Africa, co-founder of ad agency The White House, chairman and CEO of Ogilvy Group UK and an Ogilvy Worldwide board director; and Paul Newman who, after a career in banking at Barclays in London and with Banque Nationale de Paris, served as marketing director at Nationwide before launching his own ad agency Amperzand.
Young talent from disadvantaged backgrounds, given a hand up and gaining real commercial experience so as to make them attractive in a competitive job market. This is the aim of three old(er) hands in advertising with a new commercial venture, Old Friends Young Talent (OFyt), that hopes to help transform the ad industry from the bottom up.