Hermaneutics: Awards or education? Guess which one agencies pick.

Yup. That didn’t take two seconds did it? You want to move on up in adland you better land a couple of awards. Who needs multi-skilled, educated self-starters anyways.

David Nobay, Creative Chairman at Droga5 in Sydney, last year told delegates at the Loeries seminar that modern award shows are oversimplifying what is considered ‘creative.’ And I quote: “Awarding winning work has become a matter of looking at a piece of work and having an immediate reaction (on the judges’ part) to it before moving to the next piece.” And while most businesses are running in maintenance mode, and need solutions that cater to this, award-winning creative has become all about the new.

Red, Blue & Yellow — how Quirk Education and Red & Yellow could shake up advertising education

by Herman Manson. Quirk Education and ad school Red & Yellow are merging in a move which could have a significant long-term impact on the skill sets and quality of trainees entering the advertising industry.

The myth of the ‘digital born’

Are children really “digital born”? ARTHUR GOLDSTUCK argues that this fondly held belief is a myth. He suggests a tool used by kids that adults can also embrace to become “digital made”.

“UJ is so much more than just University”

The Client: University of Johannesburg The Agency: HKLM The Brief: This campaign was commissioned by the University of Johannesburg as an on campus/outdoor campaign to help reposition them as a place where students can embrace learning and knowledge in an engaging and fun manner that will appeal to university students as well as school leavers. …

Listen here: Let’s debate Vivienne Westwood

If you wanted to launch a serious debate on culture, and your name is Vivian Westwood, you would do it using a men’s fashion magazine. Use what you’ve got. Mark admires that.

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