a #TheFutureByDesign feature. As the biggest brand in the world of technology, how Google operates in Africa will affect the ecosystems of the countries it is active in. The Future By Design speaks to Google’s Luke Mckend about how the mega-brand thinks about the future of Africa and its future in Africa.
Tag archives: Future by Design
#TheFutureByDesign: Surviving the waiting game
a #TheFutureByDesign feature by Justin Bush. Society’s inclination to wait for a service or product is diminishing year by year. Any brand that can reduce the time gap to market (or make the wait more productive or entertaining) will be rewarded with customer loyalty.
#TheFutureByDesign: An intelligent future
a #TheFutureByDesign feature by Dave Duarte. The question is: how do we use our intelligence to create a better future? As an educator, what I am interested in about the future is that it is fairly unpredictable in most ways.
#TheFutureByDesign: The future of digital engagement
a Future By Design interview. Scarcely a few years ago brands were debating the longevity of social media as a viable marketing channel, but now it’s an integral part of every communication strategy, or should be if it isn’t. Today, says Andre Steenkamp, CEO of digital marketers, 25AM, that same uncertainty exists about wearable technology.
#TheFutureByDesign: The future of news
a Future By Design interview. Expect more bite-sized news, ‘click-baiting’, and reporting that has a very distinct personality. Attention — the one-size-fits-all approach is long dead. Future By Design asked Azad Essa, founder of local online news channel The Daily Vox, what the future of news is going to look like.
#TheFutureByDesign: Got game?
a #TheFutureByDesign feature. Video games, otherwise known as computer games, are big business. Cukia aka “Sugar” Kimani of Soup With Bits takes a shot at predicting the future of games in South Africa.
#TheFutureByDesign: Pop goes your culture
a #TheFutureByDesign feature. Everything gets recycled, so don’t be surprised if you see yesterday’s #TheDress meme become today’s advertisement or tomorrow’s painted fingernails. That’s the thinking of writer and pop culture junkie, Charl Blignaut.
#TheFutureByDesign: Cash is still king, but it’s about to be dethroned
a #TheFutureByDesign feature by Thea Anderson. At the Financial Inclusion 2020 Forum in London, I sat as MasterCard’s CEO Ajay Banga reminded us why “cash is the enemy of the poor.” Unfortunately cash still reigns supreme in many parts of the world, but thanks to advances in mobile technology, its throne may soon be up for grabs.
#TheFutureByDesign: Bjarke Ingels on the power of architecture
a #TheFutureByDesign feature. How does contemporary life constantly evolve and change? It is through this understanding that architect Bjarke Ingels and the BIG group are reinventing urban futures with a process they call ‘programmatic alchemy’.
#TheFutureByDesign: IoT — everything connected
a Future By Design interview. It’s more than a buzzword — the Internet of Things (IoT) is going to change the way humans interact with their world in the next few years, and the effects will be far-reaching. For marketers, the question is: how can I use IoT to my brand’s best advantage? Simon Dingle gives some answers.