by Candice Luis. Have companies considered their potential crises and are they truly ready to deal with the biggest crisis trajectory of all time: the court of public opinion?
Tag archives: Social Media
Shelf Life: Expectations for 2018
by Cheryl Hunter. This year, everything is about personalisation, integration and technology… not necessarily in that order.
Social media — how to be socially relevant
by Bogosi Motshegwa. Here’s a five-step approach for brands to be socially relevant by making emotional connections.
Social media — don’t just tick the boxes
by Bogosi Motshegwa. Social media is either being used incorrectly by brands or not to full potential.
#TheFutureByDesign: The future of digital engagement
a Future By Design interview. Scarcely a few years ago brands were debating the longevity of social media as a viable marketing channel, but now it’s an integral part of every communication strategy, or should be if it isn’t. Today, says Andre Steenkamp, CEO of digital marketers, 25AM, that same uncertainty exists about wearable technology.
EXCLUSIVE: Bidvest Media acquires Retroviral Digital Communications
by Herman Manson (@marklives) Bidvest Media has purchased a majority stake in Retroviral Digital Communications, its second acquisition in the media space — it owns a stake in integrated sports marketing and sponsorship agency, MSCSPORTS.
Do social media conversations about your brand convert to sales?
by Mike Abel & Sean Bonthuys. Wat many plans still fail to distinguish is the difference between social media as a network, a channel or a tool. Or any combination thereof.
Social thinking: transforming to meet the needs of consumers today
by Louise Marsland. Exclusive extract from the TREND. Socialising Enterprise Report. There are many definitions of social media and as many misunderstandings about what social media can do for your brand.