by Sabrina Forbes. Almost nine years ago, one of the first influencer marketing agencies in the country was born.
Tag archives: Mike Sharman
BREAKING: Shaka Sisulu acquires majority stake in Retroviral
by Herman Manson. Mike Sharman, Retroviral co-founder, CEO and chief creative strategist, retains 49% ownership.
Rocking the burger business
by Kim Penstone. How do you grow a new brand, in a depressed and downtrodden consumer environment, in an overtraded market?
Ad Feature: 2015 in review
702’s Ad Feature team selects the best and worst ads for 2015. Think you know what they are?
Ad Feature: Advertising a product without the product!
by MarkLives. Two Zeroes, one Hero — FNB, government and adidas — & Retroviral’s Mike Sharman on the new Ford Mustang ad.
EXCLUSIVE: Bidvest Media acquires Retroviral Digital Communications
by Herman Manson (@marklives) Bidvest Media has purchased a majority stake in Retroviral Digital Communications, its second acquisition in the media space — it owns a stake in integrated sports marketing and sponsorship agency, MSCSPORTS.
For marketers, a new way to reach social influencers
by Herman Manson (@marklives) South African start-up Webfluential hopes to standardise business practices and offer transparent and accurate data on online influencers whom brand communicators can access, with a fair degree of certainty.
Louise Marsland & MarkLives launches TREND.
MarkLives and well respected marketing and media commentator and editor Louise Marsland have teamed up to launch an exciting new market intelligence resource to the advertising, media and marketing communications industry in Southern Africa.
TREND. brings together the research savvy of Marsland with MarkLives’ cool and sexy take on the modern advertising world. TREND. launched this morning at trendlives.info and will focus on trend forecasting, in-depth reports, insight and analysis relevant to the broader marketing industry.
The site will serve as a central curated resource for local and international marketing and media research as well as create its own unique in-depth reports that sources and charts influential modern trends marketers and their agencies need to note.
As with MarkLives, TREND. will will offer its content free of charge, and will be supported by site and report sponsors. Ornico, Quirk, Machine Agency, 60layersofcake Cape Town and John Brown Media are the founding landing page sponsors for the site.
The first in-depth Dissect report to be published on TREND. focuses on socialising the enterprise. Compiled by Marsland and sponsored by Quirk, the report, which runs to over 11 000 words, sets forth the effects of a socialised consumer base on the modern enterprise. Content is broken in readily digestible pieces for the busy executive.
Social media is not about a suite of social networks and tools writes Marsland. “It is now about the social enterprise, the brand that integrates social across all platforms of engagement. It is about living social.”