AdForum Worldwide Summit: A surprise visit from John Wren, Omnicom CEO

by Johanna McDowell (@jomcdowell) NEW YORK CITY: Day 5 was quite spectacular as our first meeting was a surprise — John Wren, CEO of Omnicom. The AdForum Worldwide Summit Forum has not seen him for a few years but he accepted the invitation to join and give us an update on the Publicis Omnicom merger.

Dear Digital Grandad: get the best out of LinkedIn

Dear DigitalGrandad…

Righti-o Grandad! Here’s my question:

There’s a lot of buzz about LinkedIn but I can’t decide if its a good place to do social-media marketing. I have about 350 plus connections on LinkedIn and although I don’t get a lot of referrals from it, these people do spend more time on my site if they come from LinkedIn.

It does suggest this is a good place to be active (and all my posts go to my LinkedIn timeline) but LinkedIn itself is quite counter-intuitive in its design. I find LinkedIn hard to navigate and, therefore, time consuming. What are your tips on how to get the best out of LinkedIn as a marketing tool for a website? (The endorsing of skills is particularly irritating. Should I be endorsing connections back? That will be very time-consuming. Will it be worth it?)

Regards and thanks very much!
Gill Moodie, Grubstreet

Louise Marsland & MarkLives launches TREND.

MarkLives and well respected marketing and media commentator and editor Louise Marsland have teamed up to launch an exciting new market intelligence resource to the advertising, media and marketing communications industry in Southern Africa.

TREND. brings together the research savvy of Marsland with MarkLives’ cool and sexy take on the modern advertising world. TREND. launched this morning at and will focus on trend forecasting, in-depth reports, insight and analysis relevant to the broader marketing industry.

The site will serve as a central curated resource for local and international marketing and media research as well as create its own unique in-depth reports that sources and charts influential modern trends marketers and their agencies need to note.

As with MarkLives, TREND. will will offer its content free of charge, and will be supported by site and report sponsors. Ornico, Quirk, Machine Agency, 60layersofcake Cape Town and John Brown Media are the founding landing page sponsors for the site.

The first in-depth Dissect report to be published on TREND. focuses on socialising the enterprise. Compiled by Marsland and sponsored by Quirk, the report, which runs to over 11 000 words, sets forth the effects of a socialised consumer base on the modern enterprise. Content is broken in readily digestible pieces for the busy executive.

Social media is not about a suite of social networks and tools writes Marsland. “It is now about the social enterprise, the brand that integrates social across all platforms of engagement. It is about living social.”

Social secrets of the digital divide

by Arthur Goldstuck (@art2gee) Our society is held back by many digital divides. Those who have computers and those who don’t. Those who have Internet access and those who don’t. Those who create mobile apps in their spare time and those who are over 21.

Seriously, though, the digital divide is real, it’s a drag on the economy, and it exacerbates the gap between the haves and have-nots.

The one digital divide that has been crossed, however, is the gap between those who could afford a communications device called a phone, and those who could not. Today, 80% of South Africans have a phone. That’s the good news. The better news is that, as the average phone becomes more advanced, it becomes a tool to help users cross several other digital divides.

The findings of the South African Social Media Landscape 2012 study, released by World Wide Worx and Fuseware, reveals startling secrets of social South Africa.

The key findings of the research were that, at the end of August, 5.33-million South Africans were using Facebook on the Web, 4,6-million were on WhatsApp ,2,43-million on Twitter, 1,9-million on LinkedIn. A huge 9,35-million were active on Mxit.

Because Facebook does not measure mobile-only usage among those who have registered via their cellphones, however, the full extent of its penetration is significantly understated: primary research by World Wide Worx shows that 6.8-million people were accessing Facebook on their phones in mid-2012.

The rise of Machine

So there is this online media sales house right, small fry really, just one guy selling space on a website at a time when internet advertising was fairly undeveloped in the South African market. It’s not really even a sales house, more like a sales guy with a bit of ambition.

Online CPD Courses Psychology Online CPD Courses Marketing analytics software Marketing analytics software for small business Business management software Business accounting software Gearbox repair company Makeup artist