by Herman Manson. Both market and agency model are open to challenge and change, says Haydn Townsend, who launched Pangea Ultima in September.
Tag archives: ad agency
Kilmer & Cruise — the maverick startup agency
by Herman Manson. Danny de Nobrega and Francois Wessels’s new ad agency is inspired by the lead actors in the movie Top Gun.
EXCLUSIVE: New start-up agency Area 213 buying into ecommerce plays
by Herman Manson (@marklives) Be ready for a host of new start-up agencies in the South African market, says Ben Wren, co-founder of one of the newest, Area 213. According to him, the market opens up every couple of years as the local market goes through a period of acquisitions by global networks.
M&C Saatchi Abel: Five years after the lords came calling
by Herman Manson (@marklives) Twelve people and Mike Abel sat on the floor of an empty office in Cape Town’s De Waterkant. The office had no furniture, his agency no clients and the great recession was in full swing. That was five years ago.
Ford agency Blue Hive opens 17th office in Johannesburg
by Herman Manson (@marklives) Following a strategy employed in numerous markets across the globe, WPP and the Ford Motor Company have announced the launch of its dedicated agency, Blue Hive, into the South African market.
Agency Leaders: 2014’s most-admired ad agency in SA
by Herman Manson (@marklives) Our annual poll of South Africa’s top agency executives has already revealed which agencies, agency leaders and creatives are most admired by regional peers. Today, we reveal the results of our national poll, which dispensed with regional boundaries and asked execs to nominate their choice of their most-admired peers, irrespective of where in the country they are based.
MetropolitanRepublic Cape Town to close
by Herman Manson (@marklives) MetropolitanRepublic has issued a statement announcing the closure of its Cape Town office. “In a refocusing of its business interests following client demand and resultant opportunities, integrated creative advertising agency MetropolitanRepublic has decided to close its Cape Town branch and open additional branches in new markets on the African continent,” reads the announcement.
Telkom goes to DDB
by Herman Manson (@marklives) Telkom has awarded its advertising account to DDB. The tender went out on 14 March 2014 and closed on 8 April. Bidding agencies had to have the capability to operationally support a business with media spend of R25 million per month, according to the tender document.
Agency Leaders: 2013’s most-admired ad agency in Johannesburg
by Herman Manson (@marklives) It’s always good to know what the boss thinks. Having polled Johannesburg’s agency leaders, we can now tell what those leading the city’s ad agencies think of their competitors, whom they see as effective managers and great creatives, and where they believe their future competition is likely to come from.
Breaking now: Cell C drops Ogilvy, moves to Draftfcb Group
by Herman Manson (@marklives) Cell C has moved its advertising account from Ogilvy Johannesburg to Draftfcb Group. News of the move broke Friday afternoon (17 January 2014) on social media.