EXCLUSIVE: New start-up agency Area 213 buying into ecommerce plays

by Herman Manson (@marklives) Be ready for a host of new start-up agencies in the South African market, says Ben Wren, co-founder of one of the newest, Area 213. According to him, the market opens up every couple of years as the local market goes through a period of acquisitions by global networks.

Liezl-Mari van Rensburg new ECD at 60 layers of cake

Liezl-Mari van Rensburg has joined 60 layers of cake as new Executive Creative Director (ECD) and will also become a partner in the business. Van Rensburg is best known for her work at Joe Public, where she served as Creative Director (CD) at Joe Public Cape Town between 2004-2006 and then as CD and a member of its board after the merger of the Cape Town and Joburg offices between 2006 and 2008.

The waning influence of ad award shows

The statues are stacked in neat rows along office walls. It’s come to define our industry. Kids are told they need to win ’em to impress the creative director and secure that job. Creative directors are told they need to win ’em to impress the MD and prove their relevance in a competitive industry. MDs care because they are told the talent cares, and with a bit of spin and a celebratory lunch, the client might be induced to care, too.

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