60 layers of smart
Brilliant ideas come from conversation. A great conversation can lead to collaboration. That pretty much sums up the core strategic proposition behind Cape Town’s newest ad agency, 60 Layers of Cake.
The guys behind it, MD Ben Wren and operations director Michael van den Heerik, both left senior positions at The Jupiter Drawing Room to launch an agency they hope will help turn traditional agency structures on their heads. Wren and van der Heerik are financing the agency themselves, which officially launched in March 2010, and which forms part of the 60 Layers of Cake network headquartered in Amsterdam. The international office will own a minority shareholding in the new agency.
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