Liezl-Mari van Rensburg new ECD at 60 layers of cake

Liezl-Mari van Rensburg has joined 60 layers of cake as new Executive Creative Director (ECD) and will also become a partner in the business. Van Rensburg is best known for her work at Joe Public, where she served as Creative Director (CD) at Joe Public Cape Town between 2004-2006 and then as CD and a member of its board after the merger of the Cape Town and Joburg offices between 2006 and 2008.

MarkLives gets its groove back

Regular readers would have noticed that MarkLives recently launched a new look web site. It builds on a proud history with the tech, media and marketing communications industries that stretches back to 1998 when the predecessor to this site, media.toolbox, was launched.

The waning influence of ad award shows

The statues are stacked in neat rows along office walls. It’s come to define our industry. Kids are told they need to win ’em to impress the creative director and secure that job. Creative directors are told they need to win ’em to impress the MD and prove their relevance in a competitive industry. MDs care because they are told the talent cares, and with a bit of spin and a celebratory lunch, the client might be induced to care, too.

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