FoxP2 — one decade on and still celebrating creativity

by Herman Manson. Ten years ago, three friends returned from the US to launch a new agency, scored an early YouTube hit, a Bronze Cannes Lion — and nearly went bust.

Matthew Bull, Andrew Whitehouse launch NY shop

Matthew Bull, former chief creative officer of Lowe & Partners (an Interpublic Group company) and founder of South African agency Lowe Bull, has teamed up with Andrew Whitehouse, executive creative director at FoxP2, to launch a New-York-based agency, The Bull-White House, which will be a sister agency to South Africa’s FoxP2.

Breaking now: Matthew Bull talks about the new NY shop he is launching with Andrew Whitehouse

Breaking news: Matthew Bull, former chief creative officer of Lowe & Partners (an Interpublic Group company) and founder of SA agency Lowe Bull, has teamed up with Andrew Whitehouse, Executive Creative Director at FoxP2, to launch a New York based ad shop, the Bull Whitehouse. The agency will be a sister agency to South Africa’s FoxP2.

The waning influence of ad award shows

The statues are stacked in neat rows along office walls. It’s come to define our industry. Kids are told they need to win ’em to impress the creative director and secure that job. Creative directors are told they need to win ’em to impress the MD and prove their relevance in a competitive industry. MDs care because they are told the talent cares, and with a bit of spin and a celebratory lunch, the client might be induced to care, too.

AdVantage magazine’s execs Cape Town’s execs most admire

AdVantage magazine set out to discover which agencies, agency bosses and creative directors other Cape Town agency execs most admire. Twenty one of Cape Town’s agency leaders were invited to nominate their most admired agency in Cape Town, the most admired creative director in Cape Town and the most admired agency boss in Cape Town. Finally they were asked to nominate the agency with most success in integrating digital into its offering. Obviously nobody could nominate their own agency or staff. All the nominations were then tallied up to see who Cape Town’s adland most admire. @marklives did the tallying.

AfrikaBurn, Coconut-Prawn Curry & frozen Tequila

Andrew Whitehouse, Executive Creative Director at FoxP2, attended the AfrikaBurn (a South African take on the famous Burning Man) event held in the Karoo in April. He took some pictures and jotted down some words exclusively for MarkLives.

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