by Matthew Bull (@StixBull) “Stumbling around like drunks”. These were the words Lord Dan Weiden used last week at the AdAge small agency conference whilst describing today’s advertising holding companies. Little did we know that less than 48 hours later, two of the biggest drunks – to continue the metaphor – would stumble smack bang into each other and end up in bed.
by Matthew Bull (@StixBull) There was an ad for Porsche many moons back that I have never forgotten. It was a picture of a Porsche flying over a rise on a road. The headline said: “It’s like children. You can’t understand until you have one.” That’s kind of how I feel about owning an agency in New York – you never really know what it’s like until you own one.
Letter from NY, a MarkLives column, by Matthew Bull, The Bull-White House, New York. I recently attended the One Show Hall of Fame ceremony in New York. John Webster, Steve Hayden, Jim Riswold, Martin Puris and the ace educator Richard Wilde were elected into it. It was a night I found to be humbling, motivating …
by Matthew Bull (@StixBull) Look, let me not sit on the fence here. I despise the research of advertising, particularly at conceptual stage. It brings nothing but vanilla to the table.
Matthew Bull, former chief creative officer of Lowe & Partners (an Interpublic Group company) and founder of South African agency Lowe Bull, has teamed up with Andrew Whitehouse, executive creative director at FoxP2, to launch a New-York-based agency, The Bull-White House, which will be a sister agency to South Africa’s FoxP2.