by Charlie Mathews. The Marketing Mice say goodbye to advertising’s dinosaurs.
by Herman Manson. Old Mutual has appointed Publicis Communications as its new lead agency across the African continent, including South Africa.
by Herman Manson (@marklives) TBWA is looking at as many as six more acquisitions spread out over the next four quarters, says Derek Bouwer, CEO at TBWA\South Africa. At the end of 2013, TBWA acquired 80% stake in youth marketing agency, HDI Youth Marketeers. It also increased its stake in marketing agency Openco to 51% from a previous holding of 30%.
by Herman Manson (@marklives) The South African ad industry has recently seen a series of takeovers and mergers of high-profile independent agencies by global communications networks — WPP and Publicis, specifically — thanks to accelerated interest in the African comms landscape and a cheap rand. Some independents are worried by the Competition Commission’s seeming lack of concern regarding this acquisition spree and the increased local-market dominance.
by Herman Manson (@marklives) BrandsRock and Saatchi & Saatchi are merging. Publicis Groupe is acquiring 100% of BrandsRock, founded by Mike Joubert five years ago, to launch a new brand in South Africa’s advertising universe, called Saatchi & Saatchi BrandsRock.
by Herman Manson (@marklives) Publicis Groupe has just announced several acquisitions in emerging markets in Latin America and Africa. Locally, it has acquired South African below-the-line digital agency, Prima Integrated Marketing (Prima), which was founded in 1994 and employs 50 people. Clients include Adidas, BMW, MINI and Virgin Active.
Publicis Groupe and Omnicom have announced that they have terminated their proposed merger by mutual agreement, “in view of difficulties in completing the transaction within a reasonable timeframe.”
by Bob Hoffman (@adcontrarian) It looks like the honeymoon between Omnicom and Publicis seems to be in trouble before we even get to the foreplay.
by Herman Manson (@marklives) Publicis is buying out digital agency Synergize and launching a new unit within Saatchi & Saatchi South Africa, called Saatchi & Saatchi Synergize. AtPlay, the digital division of Saatchi & Saatchi, will be integrated into the new agency.
by Matthew Bull (@StixBull) “Stumbling around like drunks”. These were the words Lord Dan Weiden used last week at the AdAge small agency conference whilst describing today’s advertising holding companies. Little did we know that less than 48 hours later, two of the biggest drunks – to continue the metaphor – would stumble smack bang into each other and end up in bed.