by Charlie Mathews (@CharlesLeeZAWith Procter & Gamble putting agencies on notice, and shares for WPP, Publicis, Omnicom and Interpublic falling, the writing is on the wall for big, old agencies. The Mad Men’s days are numbered, but digital dream kids who can lead brands to growth will be the winners who will survive, and thrive.

Marketing Mice 2018 04 11 Advertising apocalypse - cartoon


Charlie MathewsA serial entrepreneur who founded — and sold — two marketing companies, Charlie Mathews (@CharlesLeeZA) is a #growthhacker at and Currently finalising her first novel, when not writing or thinking about growth-hacking, Charlie draws and creates The Marketing Mice exclusively for MarkLives and pens a regular column called ABC Of Scale.

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