Ad of the Week: Getting a lion’s bite back

by Oresti Patricios (@orestaki) So what does a denture adhesive have to do with lions? It seems like a stretch, but denture adhesive manufacturer Fixodent has adopted a project that proves how doing good can be good business, plus add depth to a brand’s profile.

Fair Exchange: Unilever, P&G and the rise of the corporate brand

by Erna George. Over the past few months, I have noticed that corporate brands are increasingly being featured in campaigns marketing the product or ‘consumed’ brand. Whether a surreptitious inclusion or blaring endorsement, this phenomenon is an interesting addition to the branding landscape.

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