by DK Badenhorst. UFC 229 has some interesting cultural branding lessons and, more specifically, a brand architecture lesson for us.
Tag archives: by DK Badenhorst
Brand Culture: On parody & Nando’s
by DK Badenhorst. Let’s look at a much-written-about ad that recently hit our screens: Nando’s Afrotising aka “More South African Flavour”.
Brand Culture: Comparative advertising & brand-building
by DK Badenhorst. It’s argued that comparative advertising is an ineffective way of building brands but sometimes it does work.
Brand Culture: Intertextuality in a modern world
by DK Badenhorst. One commercial that’s done a great job of using intertextuality in recent months is the first adidas Originals commercial.
Brand Culture: Brand character and adidas
by DK Badenhorst. Brand character and culture have moved from being high-end brand deliverables to becoming the bread and butter of branding.
Brand Culture: Pepsi riots
by DK Badenhorst. What is the anatomy of this Pepsi ad featuring Kendall Jenner? It surely didn’t come from nowhere.
Kenzo World — good old-fashioned fun with good old-fashioned codes
by DK Badenhorst. What is it about this piece of communication that leaves us so intrigued?
Brand Culture: The consumer economy and personal identity
by DK Badenhorst. That our individual and creative selves stand apart from our branded and commercial selves seems to become difficult to maintain.
Brand Culture: P&G’s new mom
by DK Badenhorst. It seems that motherhood is also shifting — maybe not in response to fatherhood but to what we think of femininity.
Brand Culture: Evolution of masculinity
by DK Badenhorst. In recent years, we’ve seen big shifts in masculinity and the way in which gender roles not only define themselves.